À qui s’adresse
your studio ?
Study the residents, workers and habits of the neighborhood. Meet your future clients and observe nearby studios: offerings, pricing, schedules and access.
Ouvrir son studio de PilatesA space of your own.
A space of your own.
An experience
to share.
From the first idea to the first class, build a studio that reflects who you are. The right space, the right machines and a project thought through in every detail.
In your imageMachines personnalisables
3 yearsWarranty constructeur*
SAV en FranceUn contact direct
NÜ Studio & Giolia Pilates · Équipés par Pilates At Home
01 / Setting a direction for your projectBefore the machines,
Before the machines,
imagine the experience.
Your concept drives everything else: the location, group size, schedule, equipment and class pricing.
À qui s’adresse
To decide: your audience and the needs you're addressing.
What level of guidance
do you want to offer?
Private lessons, small groups or group classes: define the level of attention, progression and formats your team can deliver.
What makes
your studio unique?
Define what will make people want to come to you: your approach to classes, the attention given to each student, the atmosphere and services.
Independent studio or franchise: how to choose?
An independent studio lets you define your brand, equipment and pricing. A franchise can bring a concept and support, with costs and contractual obligations.
Compare entry fees, royalties, territorial exclusivity, imposed suppliers, included services and exit conditions. Have the contract and pre-contractual information document analyzed, delivered at least 20 days before signing. No model is automatically the most profitable.
What to prepare before seeking financing?
A clear file includes your local study, the offer, team presentation, quotes and timeline. Add an initial financing plan, an activity forecast and a monthly cash flow plan.
Test multiple attendance levels. The number of studios in a city or the popularity of Pilates alone don't prove demand at your address.
02 / Finding the right sizeThe space to move.
The space to move.
The place to welcome.
Start with the desired number of participants. Your venue must accommodate the machines, the movements and all of studio life.
Visualize your setup
Outil interactifHow many Reformers are you considering?
Practice room48–60 m²with circulation space
Local total68–90 m²with 20–30 m² of ancillary space
Design benchmark: 8 to 10 m² per machine, plus ancillary areas. This is not a standard or a plan validation. Adjust it to the dimensions, exercises, access and constraints of your space.
A studio that works
Check the dimensions, column placement, instructor movement paths and exercise range of motion. Factor in accessories and any towers.
Un accueil confortable
Plan for restrooms, storage and reception. Consider lighting, ventilation, acoustics, temperature and floor maintenance.
An authorized venue
Before signing the lease, verify the permitted use, renovations, accessibility and safety. The ERP classification depends on the building and your project.
Compare floor plans for 4 to 12 machines
| Reformers | Practice room | Premises with annexes |
|---|---|---|
| 4 | 32–40 m² | 52–70 m² |
| 6 | 48–60 m² | 68–90 m² |
| 8 | 64–80 m² | 84–110 m² |
| 10 | 80–100 m² | 100–130 m² |
| 12 | 96–120 m² | 116–150 m² |
These scenarios use the same layout assumptions as the simulator. A dimensioned plan and a constraints study are still necessary.
Checks to make before signing the lease
- Intended use of the premises, lease and co-ownership rules compatible with the activity.
- Feasibility of renovations, delivery access and machine installation.
- ERP type and category, capacity, accessibility and fire safety to be validated with qualified professionals and the city hall.
- Cost of renovations, property charges and realistic timeline before opening.
03 / Equipping your studioYour identity,
Your identity,
down to every detail.
The Reformer is at the heart of every session. Choose it for the practice, the comfort and the coherence of your space.
La collection studioMachines designed
Machines designed
for your project.
Wood or aluminum, finishes and upholstery: compare models with your teaching team. Test the adjustments, stability, carriage and ease of exercise transitions.
- Confirm the professional use and usage limits of the model.
- Specify the accessories you need: box, compatible jump board, and small equipment.
- Check maintenance, available parts, warranty and access to customer support.
A machine
in your image.
Colours, finishes and logo integration: discuss the possibilities for your chosen model with our team, then confirm your configuration before production.
L’accompagnement Pilates At HomeFrom first exchange
From first exchange
to machine follow-up.
Pilates At Home helps studios choose and customize their equipment. Your space, brand identity, and constraints are the starting point for every configuration.
A project discussion, finish validation, delivery preparation and France-based after-sales service: a clear process, with a direct contact.
*3-year manufacturer's commercial warranty, subject to conditions applicable to the model and usage. Options, accessories and services to be confirmed in your quote.
Studios, unique identitiesThey brought their vision
They brought their vision
to life.
Two worlds, two styles of practice. Studios equipped by Pilates At Home, showcased in pictures.
NÜ Studio Pilates
Monistrol-sur-Loire · Reformer Studio Bois
Giolia Pilates
Strasbourg, Orangerie · Wood Studio
04 / Putting numbers to your ideaA project taking shape.
A project taking shape.
A budget becoming clearer.
Assess the initial investment, then test your business model. Adjust the amounts to match your project.
Your initial investment
Editable example, not a binding quote. The price of 1,620.90 € reflects the Studio Signature as listed in September 2026. Other line items are estimates — replace them with your actual figures.
Your starting budgetEstimated financing need57 225 €
Reformer fleet9 725 €
Other expenses and contingencies32 500 €
Cash reserve15 000 €
Get a quote for my equipment Le rythme de your studio
Include teaching, your compensation and contributions in the charges adapted to the schedule. Use the average price after discounts, before tax if VAT applies, or without VAT depending on your situation.
Projection mensuelle moyenneEstimated revenue9 000 €
Places vendues par mois360
Simplified balance after expenses1 550 €
Break-even occupancy49,1 %
The balance is not a net accounting result. This model does not separately account for taxes, depreciation, VAT, payment delays or ancillary sales.
Finance the entire project.
Compare equity, credit, leasing and grants while keeping an adequate reserve for launch. The total cost, personal guarantees and payment schedules matter as much as the monthly installment.
Profitability depends on actual attendance and costs. Test a conservative scenario before committing.
Equity, loan and leasing
Compare offers at equivalent terms: equity, fees, interest or rent, guarantees, maintenance, purchase option and early exit. Check financing compatibility with supplier deposits and delivery.
An honor loan can strengthen financing: it is a personal zero-interest loan, without guarantee or personal surety, awarded on application by relevant networks. Grants and guarantees are not automatic.
Acre, ARCE and local support
Acre reduces certain contributions under conditions; it is not capital to purchase machines. ARCE allows receiving part of ARE rights as capital under conditions. Compare it with partial ARE maintenance.
Have the procedures verified at your creation date with Urssaf and France Travail. Your CCI and region can guide you on local programs.
Understanding calculations and refining your pricing
Average monthly revenue = machines × classes per week × active weeks ÷ 12 × occupancy rate × average price. The break-even occupancy covers fixed costs after deducting variable costs.
Build a clear offering: discovery, packages and subscriptions. Check the actual price received per seat and display validity, cancellation and renewal conditions. The initial reserve is sized using the monthly cash flow plan.
05 / Preparing daily studio operationsA qualified team.
A qualified team.
A smooth organization.
Teaching quality and booking simplicity shape the experience, from the very first class.
Pilates training and teaching rights: two points to verify.
A private Reformer certification alone does not establish the right to teach for pay. Verify qualifications and their scope, registration and professional card with the SDJES. Owning the studio and teaching in it are two distinct roles.
A private Reformer certification alone does not establish the right to teach for pay. Verify qualifications and their scope, registration and professional card with the SDJES. Owning the studio and teaching in it are two distinct roles.
Our training partnerDiscover training programs
CAP Formations Sport
Prepare your path with a sports training organization. CAP Formations Sport offers Pilates training and Reformer-specific modules.
Pilates Reformer 1
A module to learn how to lead Pilates sessions on Reformer.
Pilates Reformer 2
An advanced course for intermediate to advanced level sessions.
A path tailored to your profile
Discuss your prerequisites, goals, sessions and financing options. Conditions depend on the chosen program.
The Pilates certification path and Reformer modules are separate courses. Clarify the content, prerequisites and validation conditions of your program.
Recruit for teaching quality.
Organize for continuity.
Verify professional documents and observe a practical demonstration. Evaluate instructions, adaptations and attention given to participants.
Plan for substitutes and continuing education. The choice between employment and freelance depends on the actual organization: a freelancer must have genuine autonomy. Calculate the total cost of your team.
Booking & managementBooking should be
Booking should be
the simplest part.
Our partners to manage your scheduling, payments, and memberships. Compare solutions based on your studio's needs.
SportigoPartenaire
A solution to centralize bookings, memberships and payments, with tools designed for the daily operations of your studio.
- Scheduling, bookings and waitlist
- Card and SEPA payments
- Mobile app and communication
To verify during the demo
Scope of the offer, app, payment fees, access control options, support and commitment terms.
bsport
A platform combining bookings, payments and marketing tools, with a scope that varies by plan.
- Booking integrated into the website
- Paiements en ligne
- Member management and communication
To verify during the demo
Plan, payment fees, branded app, options and commitment duration. Request a complete cost over 12 months.
Eversports
A solution to manage classes and sales, with an app that also helps discover studios.
- Scheduling, packages and subscriptions
- Billing and client tracking
- Communication tools
To verify during the demo
Pricing, app visibility, fees, website integration and data export at end of contract.
The test that matters: a real booking.
Create a 6-seat class, buy a package, cancel a spot and test the waitlist. Also check refunds, sales export and contract termination.
Features, support and commercial terms to be clarified directly with each partner.
06 / Preparing your first classesSpread the word.
Spread the word.
Make them want to come back.
Your communication starts before opening. It should make your offer clear, local and easy to book.
Create the first contact
Present the venue, the team and the concept. Prepare your website, your Google listing and a list of interested people, with the required consent.
Faciliter le premier cours
Offer a clear discovery experience, build local relationships and test targeted campaigns. Measure bookings obtained and their cost.
Build a lasting routine
Nurture the follow-up, suggest the next class and collect authentic reviews. Track repeat purchases, subscription conversions and attendance by time slot.
Agence F.Web & marketing
A digital presence
that matches your studio.
Brand identity, website creation, SEO and advertising: Agence F can support you in building your online presence.
Discuss a website linked to your booking system, local visibility and launch campaigns. Define goals, budget and results tracking together.
Support and pricing available on request.
For your email or SMS campaigns, respect consent and unsubscribe rules. Your goal: a useful relationship, chosen by the client.
07 / Take actionA well-prepared project.
A well-prepared project.
A smooth opening.
Your timeline depends on the venue, permits and equipment. Confirm the critical steps before announcing the opening.
Valider
Local study, concept, offer, capacity and initial business assumptions.
Secure
Venue, quotes, financing, legal structure and regulatory feasibility.
Prepare
Renovation, machines, team, booking and communication.
Accueillir
Inspections, trial classes and first-week monitoring.
Your checklist
before opening
0 / 7Your progress is saved on this device.
Key points to secure
Legal status, registration and VAT
Sole proprietorship, EURL/SARL or SASU/SAS: compare taxation, social protection, partners and financing with your advisor. A venue does not automatically require a company. Micro-enterprise is a sole proprietorship regime. Validate formalities at the one-stop shop and your VAT status.
Insurance and public reception
Operating a sports facility requires appropriate liability coverage. Confirm coverage for the operator, instructors, staff and practitioners. Also review the premises, machines and business interruption. Have permits, safety, accessibility and required signage verified with qualified professionals.
Maintenance, safety and booking conditions
Prepare equipment inspection tracking and emergency procedures. Formalize terms of sale, booking, cancellation and renewal. If you play music, check applicable rights. Adapt the organization to the activities actually offered.
Mistakes that weaken a launch
- Signing a lease without verifying feasibility.
- Confusing maximum capacity with actual demand.
- Forgetting your own compensation or the cost of substitutes.
- Choosing equipment based solely on purchase price.
- Keeping no margin for renovation, delivery or cash flow.
Questions you may haveFinal benchmarks
Final benchmarks
before getting started.
What budget should I plan for opening a Pilates studio?
The budget depends on the venue, renovation, equipment and team. The simulator provides an editable example: replace each amount with your quotes and add a reserve suited to the ramp-up phase. This is not an industry average budget.
Can you open a studio without being an instructor?
You can lead the project and entrust classes to qualified professionals. If you teach yourself for pay, your qualifications and procedures must permit this. Operator obligations apply in all cases.
How many machines are needed to start?
The number depends on your teaching approach, venue, demand and budget. Compare configurations with the surface tool, then test their economics. Plan for growth without purchasing unvalidated capacity upfront.
How long before a studio becomes profitable?
There is no guaranteed timeline. Average price, occupancy, expenses and financing determine the break-even. Track results and cash flow monthly, then adjust the schedule based on actual attendance.
What should I send to receive an equipment quote?
Indicate the delivery city, number of machines, desired models and finishes, your timeline and access constraints. Include the floor plan if you have it. Our team can specify the configuration and options for your project.
Your studio starts hereYou have the vision.
Recevoir mon devis studio
You have the vision.
Let's bring it to life.
Already found a venue or still refining the idea? Tell us about your project. We help you choose and price your equipment.